Objectives of the Franchise Sector:
- Increase the contribution of the franchise sector to Egyptian exports by expanding the export of Egyptian brands to the Saudi, Gulf, and international markets.
- Connect qualified brands with real investors within a professional business environment.
- Open Saudi and Gulf markets to Egyptian brands.
- Open African markets to Gulf and international brands through the Egyptian gateway.
- Strengthen the regulatory and legislative environment for the franchise sector in Egypt.
Our message by Abeer Julaih
- Through our long-standing journey in organizing franchise exhibitions and our numerous successes in both local and international markets, the organization of the Egyptian-Saudi International Franchise Exhibition in Cairo reflects our vision to support economic integration between the Kingdom of Saudi Arabia and the Arab Republic of Egypt, and to invest in the promising opportunities of the Egyptian market—one of the most attractive environments for investment and entrepreneurship in the region.
- Through our official presence in Egypt, we have been committed to building an effective model that connects brands with investors, driven by our belief that franchising is one of the most powerful tools to empower entrepreneurs both locally and internationally, and to drive economic growth based on innovation and sustainable operations.
Through this event, we aim to achieve two strategic goals:
- First: To enable Egyptian brands to expand locally and venture into regional and global markets through services in development, qualification, and promotion.
- Second: To market and export Saudi brands, which have already demonstrated strong competitiveness internationally, as leading operational models deserving of expansion.
- This event represents a strategic partnership with the Micro, Small, and Medium Enterprise Development Agency (MSMEDA) in Egypt, which will serve as the exhibition’s beating heart—offering specialized financing programs and unprecedented initiatives to support entrepreneurs within the franchising sector.
- We are also proud of our partnership with the General Authority for Small and Medium Enterprises (Monsha’at)—the regulatory and legislative body for franchising in the Kingdom of Saudi Arabia. Monsha’at is a key pillar in building an enabling environment that supports Saudi brands and accelerates their expansion in both local and international markets under a bold and structured vision.
- The exhibition will also be crowned by the launch of the second edition of the International Franchise Award, which aims to honor pioneering business models and outstanding corporate brands in innovation, operations, and expansion, during an international ceremony held alongside the event, attended by prominent government and private sector entities, as well as specialists in the field.
- On this occasion, we extend our sincere thanks to the Commercial Attaché at the Saudi Embassy in Cairo for their significant efforts and continued support, which reflect the depth of economic relations between the two countries and enhance the prospects for cooperation and partnership.
- In conclusion, we invite all Egyptian, Saudi, and international brands to be part of this landmark event and take advantage of the growth, expansion, and networking opportunities it offers—so that together, we may shape a more prosperous future for the franchise industry and entrepreneurship across the Arab world.
Expected Outcomes
- Actual expansion of several brands into the Egyptian and Gulf markets.
- Strategic partnerships between investors and operational or consulting entities.
- Launching funding initiatives or investment funds to support franchising.
- Empowering entrepreneurs to enter the sector through well-structured opportunities.
- Highlighting the role of franchising as an economic driver in development plans.
- Enhancing Egypt’s image and positioning.
Special Focus on the Egyptian Market
- In Egypt, we pay special attention to qualifying and developing local brands, aiming to transform them into franchise-ready brands capable of local and regional expansion and competition.
- We offer brands a unique experience that begins with analyzing their current situation and identifying their growth opportunities, moving through building their operational systems and developing their commercial identity, and finally connecting them with suitable investors and opening new markets for them.
Why Egypt?
The Arab Republic of Egypt represents a strategic and promising environment in the world of commercial franchising, with several factors supporting the prosperity of this sector, most notably:
- A huge population exceeding 100 million.
- A large youth demographic inclined towards self-employment and entrepreneurship.
- Economic openness facilitates the entry of international brands into the market.
- Government support for entrepreneurship and investment.